RECESSION-PROOF TACTICS to Improve Search Marketing in a Down Market
May 14, 2008 - Archived Presentation
We’re in a recession and marketing spend is being impacted! Search Marketers are next to experience economic downturn following the brick-and-mortar retailers who have already reported disappointing results during the last quarter of 2007. In addition, ComScore reported in February that clicks had decreased 7% from December to January and annual click volume, on search engine gorilla Google, had been flat. Please join the experts from SendTec and Internet Retailer, along with Jordan Rohan, founder of Clearmeadow Partners and former financial analyst of RBC Capital, as we discuss these developments and other trends we expect to see throughout 2008, and present valuable strategic campaign adjustments and ideas that improve search activity in a recession. Click Here to view the presentation.
Challenges & Solutions for Catalogers in the Digital Age - March 2008 - Archived Presentation
How catalogers can leveragetechnology, emerging media and new strategies to grow their businesses in tough times. Catalogers face tremendous obstacles in acquiring new customers—continuous postal rate hikes, printing/paper cost increases, expensive compliance requirements, and pricey prospecting for new customers are just the beginning. They also face a learning curve with new technologies and how best to integrate them with traditional channels. Changes in how consumers respond, research and buy products are having profound effect on traditional ways of doing business. Truly understanding the multi-channel world with search playing a larger and larger role in consumers’ purchase decisions, and the major shift in how consumers order, is job one. There is good news however – now, more than ever, catalog mailers can acquire customers in new ways to replace dwindling postal lists. Join the experts from SendTec, Oriental Trading Co., and Marketsmith as they discuss all these issues and provide executable solutions for your business. Click Here to view the presentation.
Your Brand and Search: Opportunities and Pitfalls
October 4, 2007 - Archived Presentation
In this webinar, you’ll get a critical education about protecting your brand and the corresponding ROI in the digital age. You’ll see through the eyes of SendTec’s experts and renowned intellectual property attorney Terence Ross, a partner at Gibson, Dunn & Crutcher; a firm with extensive experience in trademark issues for Internet-based companies. When it comes to your brand and search, affiliate marketing and online tactics, knowledge is key. Once you understand what you’re up against and learn the best practices, you’ll be able to craft a program to maintain control of your brand and its ROI. Click Here to view the archived presentation
How to Break Through the Glass Ceiling of Search with TV Marketing
July 12, 2007 - Archived Presentation
Join SendTec and Extra Space Storage, in partnership with the AMA, as they discuss how TV marketing can jump start a search engine marketing program that has reached its’ limits – the glass ceiling of search. If your search program has reached its limits where you’re having trouble spending more, then this webinar is a must. You’ll see and hear an actual case study showing how strategic TV marketing can dramatically bring in new customers and help you break through the glass ceiling of search. Click Here to view the archived presentation
How Ad Copy and Landing Pages Can Make or Break your Paid Search Campaign
May 2nd, 2007 - PowerPoint Presentation
Search engine marketing efforts should not end with the delivery of a click. This webinar from SendTec and Orkin in partnership with AdAge, will provide a deep understanding of what consumers expect when they search and how to meet their expectations through keyword development, ad copy, and landing pages. Learn why the relationship between your site and marketing programs, both offline and online, is so critical and how it can positively impact your Google Quality Score. Click Here to view the PowerPoint from this presentation.
Online Businesses Discover Direct Response TV
March 15th, 2007 - PowerPoint Presentation
This webinar from SendTec and uBid, in partnership with Internet Retailer, focuses on how Internet marketers, that have been using online customer acquisition methods, are turning to DRTV to grow their businesses, enhance their brands, tap into a new source of customers and leads, and improve performance in other channels. Click Here to view the PowerPoint from this presentation.