Industry research shows that less than 12% of visitors to websites begin the process of taking the marketer’s desired action, while only 25% of those who begin the process complete it. The point? No matter how good your online marketing may be, it will fail if the destination website is broken. Websites need to be designed with consideration to each and every marketing channel, and optimized to your target market.
Websites don’t live in a vacuum. Their performance in terms of response and effectiveness is intrinsically connected with the marketing mediums driving traffic to its URL. And these mediums have one thing in common – Search. We exploit this marketing commonality with an ROI-driven approach called Search-Centric Marketing to allow us to drive home the type and amount of response your campaign demands.
SendTec has an in-house staff of web and application developers that create e-commerce platforms and connect with databases for lead generation contact management and order entry. Combined with a 99.8% error-free page delivery to ensure site reliability, our meticulously crafted search-centric plan deployed on the front-end of your campaign ensures results and a positive website experience for prospective visitors. Whether it’s designing a fully-integrated e-commerce platform with application support or a stand-alone lead generation form, SendTec has the experience and infrastructure to successfully deliver on all your performance objectives.