SearchFactz is our proprietary bid management solution that semi-automates the task of managing numerous keyword phrases across various search engine Pay-Per-Click (PPC) providers, such as Yahoo, Google, MSN, Ask, FindWhat, SearchFeed, Search123 and others.
At SendTec, it's our belief that bid management technologies serve only to guide human-driven marketing decisions. To truly maximize the volume potential that exists with PPC search engine marketing, intelligent human reaction to the market place is mandatory. That’s why SearchFactz was built from the ground up as a next-generation software –– to specifically be more than just a "set it and forget it" reporting and predictive modeling bid adjustment tool.
We don't use preset build rules or a modeling black box, our approach is to review and react to the situation at hand. SearchFactz re-evaluates our clients' cost-to-acquire objectives, recent performance metrics and the current search marketing landscape. From there, the system delivers “Alert” recommendations on bid management changes when opportunities present themselves to improve ROI productivity.
In addition to our powerful "Alert" recommendation technology, SearchFactz also contains the following features:
- Quick and easy dashboard reporting for program trending analysis
- Campaign set up which ties performance across engines
- Intuitive setup that allows marketer to structure campaign to their management needs
- Real-time development of tracking URLs
- Real-time intraday reporting
- Custom reporting capability
We encourage you to try out our SearchFactz demo for yourself, and see why we feel so strongly about our approach to PPC search engine marketing.