Direct mail continues to be an extremely responsive and cost effective medium for many companies. Whether you are a retailer, a consumer package goods manufacturer, a consumer services provider, or financial institution, direct mail should have its place within your marketing mix – either on its own or in combination with other tactics.
SendTec believes in the 40-40-20 principle. Fundamentally, successful direct mail campaigns depend on three factors:
- 40% on finding the right targeted list
- 40% on developing a highly responsive offer
- 20% on the creative concept
What does this all mean? If you have a great list, a hot offer and outstanding creative, you have a terrific chance for success.
What We Offer
With an in-house marketing team with over 100 combined years of direct mail marketing experience, we have seen what works and what doesn’t. We can do it all, but we do not have to do everything. SendTec will work with your suppliers and organization to leverage our capabilities with yours. We can do creative projects or list development work and then turn the production over to you. Or we can handle the complete job for you. The following is a just a sample of what SendTec can do for you:
- Marketing Strategy and Creative Brief Development
- Offer Development and Testing Strategies
- Economical package design and formats
- Creative Concept Development and Testing Strategies
- Rental List Planning
- Merge / Purge Instructions and Execution
- Print Production Management
- Post-Mortem Performance Analysis and Rollout Considerations.
Direct Response Print Advertising
Newspapers, Magazines and Supplements
What works best in print
- Long copy, real life stories and of course, coupons
- Big headlines, lots of white space, an 800# and a URL
- Beautiful images, even more beautiful offers - right hand side of the page
- Small space, black and white, back of book
The fact is they all can work. We design direct response print ads to fit the product, the brand, the audience and the publication. However, just like most other direct response media, print requires buying the right publications at the right prices. We typically purchase print media at special DR rates discounted by 50% or more. Making remnant media buys can result in even lower rates.
SendTec’s proprietary technology can track web responses to your print ads. However, combining web orders with phone and mail orders is the only way to accurately measure true cost-per-order and calculate ROI on media expenditures.